_copywriter
I created the language and team positioning guide for the social networks of the influencer Jade Picon for the reality show Big Brother Brasil 2022. In this guide, I directed communication objectives for the participant's social networks, communication pillars, persona, do's and don'ts and positioning of the page admins. strengths and weaknesses of the influencer's communication, created specific hashtags and select the best emojis.
this guide was used by Jade's team during their participation in the program, which lasted 7 weeks.
Instagram: @jadepicon
Twitter: @jadepicon
TIKTOK: @JAdePIcon
I created the language and team positioning guide for the social networks of the influencer Jade Picon for the reality show Big Brother Brasil 2022. In this guide, I directed communication objectives for the participant's social networks, communication pillars, persona, do's and don'ts and positioning of the page admins. strengths and weaknesses of the influencer's communication, created specific hashtags and select the best emojis.
this guide was used by Jade's team during their participation in the program, which lasted 7 weeks.
Instagram: @jadepicon
Twitter: @jadepicon
TIKTOK: @JAdePIcon
jade picon for big brother brazil 2022
influencer jade picon, aged 20, entered the most watched house in brazil with several challenges. With a follower base of over 10 million, jade was known for her travels, healthy living, fashion and wealth. we needed to create a language that broke down barriers of the prejudice that the public had with the influencer, showing that she was much more than that.
we built a communication that showed her positive points, emphasized her young age, her personal development and her love for fashion. she became known for her outfits and makeup, in addition to her reserved and focused personality.
influencer jade picon, aged 20, entered the most watched house in brazil with several challenges. With a follower base of over 10 million, jade was known for her travels, healthy living, fashion and wealth. we needed to create a language that broke down barriers of the prejudice that the public had with the influencer, showing that she was much more than that.
we built a communication that showed her positive points, emphasized her young age, her personal development and her love for fashion. she became known for her outfits and makeup, in addition to her reserved and focused personality.
this guide was developed with input from image building experts on the team.
my partner was @juliaaccorsi, designer and lettering artist.
my partner was @juliaaccorsi, designer and lettering artist.
