_community manager
interactions with the audience during the Bahia soccer game, campaign debut. I responded to homophobic comments like Bahia's profile on twitter.
Twitter: @ecbahia
Africa ddb, AB InBev, brahma, 2020.
interactions with the audience during the Bahia soccer game, campaign debut. I responded to homophobic comments like Bahia's profile on twitter.
Twitter: @ecbahia
Africa ddb, AB InBev, brahma, 2020.
FORBIDDEN NUMBER
In Brazil homophobia is so engrained in its culture it even reflects in its most popular sport: soccer. No first division league club uses the jersey number 24 – a number which has been long associated with homosexuality. Brahma beer entered the debate, triggering a huge movement against homophobia.
the first team to participate in the campaign was Bahia, already known for its progressive positioning. I was responsible for responding to offensive and homophobic comments on the team's twitter and facebook account during the match in which the jersey was presented.
In Brazil homophobia is so engrained in its culture it even reflects in its most popular sport: soccer. No first division league club uses the jersey number 24 – a number which has been long associated with homosexuality. Brahma beer entered the debate, triggering a huge movement against homophobia.
the first team to participate in the campaign was Bahia, already known for its progressive positioning. I was responsible for responding to offensive and homophobic comments on the team's twitter and facebook account during the match in which the jersey was presented.
awards
D&AD 2020
Graphite Pencil in Media
Graphite Pencil in Media
Clio Sports 2020
Silver Winner in Social Good
Bronze Winner in Experiential
Bronze Winner in Out of Home
Silver Winner in Social Good
Bronze Winner in Experiential
Bronze Winner in Out of Home
El Ojo de Iberoamerica 2020
Gold - Direct/ Events & Activation
Silver - Brand Experience
Silver - Direct Launching
Bronze - Social Responsibility
Gold - Direct/ Events & Activation
Silver - Brand Experience
Silver - Direct Launching
Bronze - Social Responsibility
Africa ddb
ab inbev 2020
Creative Director: Mateus Coelho
ECD: Matias Menendez
CCO: Sergio Gordilho
Creative Team:
Nicholas Bergantin, Rodrigo Adam
digital: Carol Patrocínio, alexandre dourado
in the media:
d&ad
ab inbev 2020
Creative Director: Mateus Coelho
ECD: Matias Menendez
CCO: Sergio Gordilho
Creative Team:
Nicholas Bergantin, Rodrigo Adam
digital: Carol Patrocínio, alexandre dourado
in the media:
d&ad
