_content copywriter and community manager
Writing subtitles for organic posts, writing subtitles for media plans, posting on social media, interactions with the audience, creating opportunities according to trends and directional capture with influencers.
Instagram: @absolutbrasil
Twitter: @absolutbrasil
Pernod ricard brasil 2022 and 2023.
Writing subtitles for organic posts, writing subtitles for media plans, posting on social media, interactions with the audience, creating opportunities according to trends and directional capture with influencers.
Instagram: @absolutbrasil
Twitter: @absolutbrasil
Pernod ricard brasil 2022 and 2023.
#BornToMix
The brand's objective was to localize the global campaign on brazil, which tells Absolut vodka is made for creating drinks and mixing with different ingredients. We understand that in the national context it was interesting to expand this concept of mix, also bringing the proposal of mixing people, ideas and origins.
This campaign was divided into parts, starting with the contextualization of this concept, then presenting the Absolut Raspberri SKU and recently arriving at the World of Absolut Cocktails, which had contextualization of hero drinks with Brazilian influencers, with the actress Bruna Marquezine and singer Pabllo Vittar. different advertising agencies work together to strategy and capture this project, such as Soko and Noize media.
The brand's objective was to localize the global campaign on brazil, which tells Absolut vodka is made for creating drinks and mixing with different ingredients. We understand that in the national context it was interesting to expand this concept of mix, also bringing the proposal of mixing people, ideas and origins.
This campaign was divided into parts, starting with the contextualization of this concept, then presenting the Absolut Raspberri SKU and recently arriving at the World of Absolut Cocktails, which had contextualization of hero drinks with Brazilian influencers, with the actress Bruna Marquezine and singer Pabllo Vittar. different advertising agencies work together to strategy and capture this project, such as Soko and Noize media.
During the campaign I was responsible for interactions with the community. I looked for opportunities to keep the brand relevant in publications from influencers and partners. I reached the goal with agility in the answers and native language.
And of course, we create brand conversation opportunities with current trends.
partners: Soko, ogilvy, mirum, creators.cc e @iude.
Pernod ricard 2022/2023
content manager: Carlos Harres
Pernod ricard 2022/2023
content manager: Carlos Harres
content coordinator: Raíssa Dias
art director: Pedro Cortelletti
