_community manager
real-time interactions with the public during vogue ball coverage on instagram. these interactions took place in publications by the beef brand itself and by partner influencers. the brand's goal was proprietary hashtag mentions and conversation sharing, before, during and post event.
real-time interactions with the public during vogue ball coverage on instagram. these interactions took place in publications by the beef brand itself and by partner influencers. the brand's goal was proprietary hashtag mentions and conversation sharing, before, during and post event.
in 2023, I participated in the Vogue Ball operation with Beefeater, but this time alongside the brand's team, approving texts from brand publications and partner influencers.
Instagram: @beefeaterbrasil
Twitter: @beefeaterbrasil
Pernod ricard brasil, 2022.
Instagram: @beefeaterbrasil
Twitter: @beefeaterbrasil
Pernod ricard brasil, 2022.
#perfecttimingbybeefeater
after a long period of isolation due to the covid pandemic, the brand sponsored the vogue ball. the concept was perfect timing, which states that being in the right place at the right time can bring us many opportunities.
the content plan had pre-actions, with streamings from the influencer's squad showing their outfits inspired by the brand's red, product box, real-time coverage with posts of what happened inside the event and later content with better moments. i managed instagram interactions at all stages of the event, creating conversations and brand presence.
the content plan had pre-actions, with streamings from the influencer's squad showing their outfits inspired by the brand's red, product box, real-time coverage with posts of what happened inside the event and later content with better moments. i managed instagram interactions at all stages of the event, creating conversations and brand presence.
the team of influencers included Sabrina Sato, Mari Gonzalez, Pequena Lô, Erika Januza, John Drops, Bianca Dellafancy, Mateus Verdelho, Matheus MAzzafera, Sérgio Malheiros and Sophia Abrahão.
partners: soko, globo, vogue and creators.cc.
Pernod ricard 2022
Gerente de Conteúdo: Carlos Harres
Pernod ricard 2022
Gerente de Conteúdo: Carlos Harres
Coordenadora de Conteúdo: Raíssa Dias
Diretor de arte: Pedro Cortelletti
